The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg & Mikkel B. Rasmussen
Author:Christian Madsbjerg & Mikkel B. Rasmussen [Madsbjerg, Christian & Rasmussen, Mikkel B.]
Language: eng
Format: epub, mobi
Tags: Business & Economics, Management, Strategic Planning, Decision-Making & Problem Solving
ISBN: 9781422191903
Google: -5fBAgAAQBAJ
Amazon: 1422191907
Publisher: Harvard Business Review Press
Published: 2014-02-11T00:00:00+00:00
FIVE
The Turnaround
Lego
IT’S A DREARY LATE FALL day in Billund, Denmark. In a town of around six thousand people and a handful of stoplights, one would expect a small airport with a coffee cart and a single runway. Instead, Billund is the second-largest airport in Denmark, bustling with hundreds of international flights coming in and out every day. The town wastes no time in communicating its chief benefactor and honorary citizen; in fact, the smiling, square head of the iconic yellow man greets you at every turn. Billund is home to the LEGO Group, one of the largest and most respected toy companies in the world.
At the company headquarters, giant red, yellow, and blue bricks are visible through the gloomy fog. The reception desk is, you guessed it, an enormous brick broken in half. And a life-size yellow LEGO man holds a computer welcome screen at the entrance. Considering the pride behind the LEGO brand on display across the campus, it is hard to imagine that only eight years ago, the iconic brick was lying on its deathbed. LEGO has undergone an astounding turnaround since 2004, driven, in part, by its commitment to a sensemaking practice.
In the 1930s, Danish carpenter Ole Kirk Christiansen started making tiny versions of his work projects—toy furniture and games. In 1947, he moved from wood to plastic, ultimately creating a full product line of toys. He named his company LEGO from the Danish leg godt, or “play well,” and, in 1958, his company patented its now-famous stud-and-tube coupling system, or the click-fit. An iconic children’s toy was born. The core patent remains unchanged even now, more than fifty years later.
But after decades of growth and innovation—in 2000, the company was the fifth-largest toy maker in the world—LEGO hit a major slump. In January 2004, it announced a huge deficit. It was, by its own accounts, bleeding cash to the tune of $1 million a day. Owner and CEO Kjeld Kirk Kristiansen, grandson of founder Ole Kirk Christiansen, was at the helm of a strategy to turn the company around. He stepped down and appointed Jørgen Vig Knudstorp, a former McKinsey consultant, as new CEO of the company.
Somehow, the company honored with the Best Toy of the Century award twice had completely lost touch with its core consumers. How did it happen? And how did LEGO come out of the fog and solve its own mystery?
Download
The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg & Mikkel B. Rasmussen.mobi
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Advertising | Consumer Behavior |
Customer Service | Marketing |
Public Relations | Sales & Selling |
Search Engine Optimization |
Influence: The Psychology of Persuasion by Robert B. Cialdini(4222)
The Miracle Morning by Hal Elrod(3964)
The Hacking of the American Mind by Robert H. Lustig(3628)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(3479)
Unlabel: Selling You Without Selling Out by Marc Ecko(3024)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(2837)
Who Can You Trust? by Rachel Botsman(2753)
Ogilvy on Advertising by David Ogilvy(2742)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2740)
Purple Cow by Seth Godin(2735)
I Live in the Future & Here's How It Works by Nick Bilton(2558)
This Is Marketing by Seth Godin(2522)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2447)
The Power of Broke by Daymond John(2415)
Building a StoryBrand by Donald Miller(2400)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2343)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2308)
The Tipping Point by Malcolm Gladwell(2232)
Market Wizards by Jack D. Schwager(2202)
![](/ebook_detail_files/space.gif)